5 ways to get new customers

1. "Squeeze" pages: Or as I prefer to call them ‘internet imprints’. This is a web page dedicated to collecting email addresses. (If you or your business isn’t emailing your customers yet, stop right now and concentrate all your efforts on doing so – it will transform your business – fact.) You should look to offer a free gift or report of some kind in return for the potential customer entering their email address.

2. Co-registration: This is when you place a sign-up for your business on the website or in a newsletter of a person or company doing a similar thing to yourself. You should always offer them a cut of any profits you make from any new customers you generate through this method. A key quote I always recall from MaryEllen Tribby, CEO of Early to Rise in the US – “There are no competitors in business, only new partners.” It’s an important idea to remember.

3. Affiliates and Joint Ventures: This concept is similar to that of co-registration but on a more equal footing. You should arrange it so that any sales done through an affiliate or joint venture partner are more evenly distributed. No matter how big or small a company, if they’re marketing to the same kind of customers as you, put the feelers out by sending a polite email telling them about your company and your desire to discuss a joint venture.

4. Website Home Page: The key here is to have a dynamic homepage for your website that gets people coming back. You need to get the message of your business across and provide useful information. But to get new visitors to give their email address, you need to make sure the option is prominent. Now, this sounds like the mot obvious thing in the world but you’d be surprised by how many websites I see where people have got this wrong... put the sign up box at the TOP of the page!

5. Swaps: Once you’ve found other companies who are doing a similar thing to you, you can look to arrange to send an email to their existing customers. In return you can arrange to send and email to your list of existing customers.